6 Steps to Effective Self-Marketing for TESOL Teachers in 2024

6 Steps to Effective Self-Marketing for TESOL Teachers in 2024

6 Steps to Effective Self-Marketing for TESOL Teachers in 2024 

You’re TESOL certified… what happens next?

In the fast-evolving landscape of education, TESOL (Teaching English to Speakers of Other Languages) teachers are increasingly turning to online platforms to market themselves and attract new students.

The great news is that creating a good online presence doesn’t have to be a headache!

In this blog post, Global English TESOL explores the best strategies for TESOL teachers to harness the power of online marketing and expand their reach in 2024.


  • Create a Professional Website:

    Establishing an online presence starts with a professional website. Your website is your digital storefront, providing potential students with information about your teaching philosophy, qualifications, and the services you offer. You can include your bio, testimonials, and sample lesson plans to showcase your expertise.

Top Tips for creating your own website:

  • Build your own website for FREE: You can easily build and host a website using sites like wix.comor wordpress.com
  • Optimise for Search Engines (SEO): Ensure your website ranks high in search engine results by implementing SEO strategies


  • Leverage Social Media:

    Engage with a wider audience by utilising social media platforms. Create profiles on popular platforms like Youtube, Facebook, Instagram, Twitter, and LinkedIn. Share valuable content, such as language tips, teaching methodologies, and success stories. Use social media to interact with your audience, answer questions, and establish yourself as an authority in TESOL.


  •  Invest in Online Advertising:

    Consider investing in online advertising through platforms like Google Ads or social media ads. Target your advertisements to reach specific demographics interested in language learning. This can be an effective way to increase visibility and attract new students.


  • Offer Free Resources:

    Attract students by providing free resources like sample lesson plans, language learning materials, or e-books. This not only showcases your teaching style but also helps build trust with potential students. Collect email addresses in exchange for these resources to build a mailing list for future marketing efforts.


  • Register on Online Teaching Platforms:

    Join reputable online teaching platforms to connect with students actively seeking TESOL instruction. Platforms like iTalki or Preply, provide exposure to a global audience and handle the technical aspects of online teaching, allowing you to focus on what you do best – teaching.


  • Be active in Online Communities:

    Join forums, groups, and communities related to language learning and TESOL. Participate in discussions, share your expertise, and connect with potential students. Networking in these communities can lead to valuable referrals and partnerships.


Not TESOL certified yet? Try…


Global English 120-Hour Premier Level 3 Course


Global English Advanced Tesol 150-hour Level 4 Course


Global English 250-Hour Tesol Professional Level 5 Course


In today's digital age, the key to a successful online TESOL teaching career lies in effective online marketing. By combining a professional website, active social media presence, valuable content creation, and strategic engagement with online communities, TESOL teachers can create a strong online brand, attract new students, and contribute to the global pursuit of English language proficiency.

  • Author: Annine Siddall
  • Date: 16/01/2024

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